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  • About


    Campaign for AWARE Singapore
Association of Women for Action and Research
(Three finalists at Cannes, Merit at One Show, Bronze at Adfest, Four shortlists at the Creative Circle Awards, featured in The Work 2012.)
Stop the cycle. The idea is based on the insight that women, when subjected to domestic violence for the first time, live with a delusion that it's an one-off act. What they fail to realise is that it's just the beginning of misery. This campaign encourages women to stop it the first time it happens.
AWARE App for Smartphones
App Wireframe