Identity and graphic design for VIDYA INSTITUTE, Toronto, Canada.
Vidya is committed to the teaching of classical Yoga and ancient wisdom traditions in a way that highlights their relevance to our contemporary world. see: www.vidyainstitute.com
Identity and Design of VIDYA INSTITUTE is based upon Symbolism and iconography
Vidyā or Vidhya means, "correct knowledge" or "clarity.
In Hinduism, it is frequently used as an honorific implying the Puranic conception of knowledge and learning. Vidya is an adjective of the Hindu goddess Saraswati (according to Hindu beliefs). She has superior spiritual feminine energy - the Param Prakriti (the basic nature of intelligence by which the Universe exists and functions), which purifies, empowers, and uplifts the individual. Hence, she is called the Goddess of Knowledge.
Saraswati, the Goddess of Vidya (knowledge), She is a part of the trinity of Saraswati, Lakshmi and Parvati. All the three forms help the trinity of Brahma, Vishnu and Shiva to create, maintain and regenerate-recycle the Universe respectively. The goddess Saraswati is often depicted as a beautiful woman dressed in pure white, often seated on a white lotus, which symbolizes light, knowledge and truth.