Marcella Custom

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Marcella Custom is a Singaporean label that harnesses the power of technology and algorithms to create customized menswear. We are all about cutting out the hassle of shopping - making customizing your clothes as easy as ABC.

As Marketing Manager, my main duty is to create and execute marketing campaigns - from conceptuailization to the design process and final roll out. It is important that the essence of the brand is kept consistent throughout our pursuit of generating sales, as well as during global expansion.

Other duties also include overseeing operations across our stores, such as visual merchandising and managing collaterals. This is to ensure and enhanced experience for customers online and offline.

Furthermore, my scope also extends to global expansion - which has allowed me to travel to set up pop-up store concepts in Melbourne, London and Sydney. This has definitely allowed me to understand the different markets better as we cater to customers globally online too.

Public relations and CSR efforts are also essential in ensuring that Marcella contributes back to society. Notable events include our annual Shirt Donation Drive held in partnership with TWC2 to give shirts to transient workers, as well as "The Good Fellas" - a charity market featuring local brands in order to raise donations for a dedicated beneficiary.