Speak Local is an integrated campaign to promote the sense of belonging for travelers all over the world. We aim to empower their existing community to grow the idea of 'belonging' through the foreign language aspect. Speak Local allows the audience to communicate with the locals from the country you are visiting through teaching you to speak their language in the local way.

The campaign will be carried by the Airbnb community where experiences and stories are being shared with one another, creating a sense of belonging amongst customers.