BRIEF
To re-invent an iconic, stand alone branded piece of packaging, challenging every aspect of the existing design.
"You are asked to select an existing well known branded product. This product will be a market leader and sold alongside competitors and therefore needs to stand out and grab the shopper’s attention."
IDENTITY
Horlicks has been around for 140 years,and in that time has gone to the North and South Pole, helped out olympic athletes and provided homes to the people of Chennai.
One of their biggest accomplishments is the amount of expeditions the founders (William and James Horlick) have sponsored and encouraged. The old slogan of Horlicks in the late 1800s was even 'For the infants, invalids, aged and travellers'. Because of their past, i decided to use their influence on travelling ,and more specifically mountaineering, for my rebranding.
