the moment dessert 從前慢滋補甜品
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「從前慢」是一個新成立的上海的甜品品牌,主打傳統銀耳羹。
其主要受眾為年輕白領女性,通過線上下訂,即時進行製作與派送。

因此,包裝需要易於運輸,且能適應新舊產品的快速更替;
而物料和印刷的選擇,則需對成本及品牌的調性同時進行考量。

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the moment is a newly established dessert house in Shanghai,
who does their cooking the good old Chinese way.
In order to appeal to urban young women,
they provides swift delivery door to door via online orders,
 
Hence, the packinging design must fill the needs of transportation,
while being flexible adjusting to the constant update of new products.
Due to the restriction of budget and brand image,
the selection of material and printing were chosen precisely.

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 MORE design (www.itismore.net)
creative director / yanzi
designer / Rose QR LIN
photography / wAyso, Zhang Hong



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包裝 
packaging


1
餐巾纸
tissue
2
饼干袋和感谢卡
cookie bag and thank you card
3
碗盖贴纸(反面注明卡路里)
cap sticker (with calories note at the back)
4
水滴形瓶身贴纸
drop shape bottle sticker
5
手提袋和飞机盒
hand bag and carrier box
6
明信片大小菜單
post card sized menu
7
產品明信片組
product post card set
cheers )

the moment dessert 從前慢滋補甜品
1,556
32,805
43
Published:

the moment dessert 從前慢滋補甜品

the moment dessert 從前慢滋補甜品
1,556
32,805
43
Published:

Creative Fields