The marketing department want me to create content dialog an idea for radio advertisement to promote their 2016 registration. The point of sales they want to highlight is English language. The target market is not for English people but for those Malay parent who not listening an English radio station. The difficult part for me is how to implement English language in a local Malay language radio station.

 

After a few moments, i proposed an idea about a lost English tourist asking direction on how to get to the bus station. Then a young girl answer the question very fluently in English.

 

It being air for a period of 1 month. Not only that, the marketing department also commissioning me to made the making video of our talented NURI student during the recording session at the local radio station for Facebook post.

 

For this project, i'm responsible for the content writing, idea development, videography and video editor.