Artist Laurie Nouchka takes inspiration from London’s iconic buildings and urban landscape to create custom made drawings for the design of a unique range of contemporary sports-luxe wear.We designed the logo and the packaging system for her first collection, inspired by the fashion-forward, urban-beauty ethos that defines the collection. The modern logo reflects the geometric patterns of her artwork, and the packaging uses the vibrant colours, textures and clean lines of her collection. The product is packed in a colourful tube that can be reused for different purposes.