Advertising Copy
Samples of copy written for a diverse range of clients over a variety of media: packaging, trade show booths, magazine ads and websites
Clients include: AJB Software, the Canadian Lesbian and Gay Archives, Core Powered, Danceology, Fancy Pants Kids, Metro Compactor Service, Mid-Toronto Community Services, Parkdale Business Improvement Association, Six-String Nation, Soak Wash Inc., and Velocity Partnerships
Samples of copy written for a diverse range of clients over a variety of media: packaging, trade show booths, magazine ads and websites
Clients include: AJB Software, the Canadian Lesbian and Gay Archives, Core Powered, Danceology, Fancy Pants Kids, Metro Compactor Service, Mid-Toronto Community Services, Parkdale Business Improvement Association, Six-String Nation, Soak Wash Inc., and Velocity Partnerships
These images are from packaging for Fancy Pants Kids, based in Toronto. The client wanted to convey a sense of the magic of childhood. In keeping with the dynamic of their line of capes and crowns, I contributed the tagline "Superpower Your Imagination" and crafted the supplementary text for parents, emphasizing the ready-to-wear nature of the product and that it would help to unleash their child's imagination. I also ended up sourcing custom-made packaging from China, as well as proofreading the translated French copy.
Design by Jessica Vitale.
Design by Jessica Vitale.
Brochure and trade show booth copy composed for AJB Software, for their appearances at the CARWACS trade show in Toronto and NACS in Chicago. The challenge here was to craft a message from a blizzard of client-supplied technical detail for an audience that would comprehend the trade-specific jargon while appreciating a more general message.
Design by Mark Garbett.
Design by Mark Garbett.
Metro Compactor Service, located in Toronto, required advertising services that encompassed sales sheets, magazine advertising, trade show backdrops and desktop displays. The main audience was trade publications and trade shows for property managers and the waste management industry. The message was tailored to emphasize the company's family history going back to the 1970s and the personal credibility that comes from the maintenance of longstanding relationships.
Design by Carl Heindl and Jessica Vitale.
Design by Carl Heindl and Jessica Vitale.
Mid-Toronto Community Services needed an eye-catching brochure for a fundraising effort, to continue providing much needed meal, transportation and social services for those in need. I crafted a message using existing copy and revised it to present a friendlier and more accessible message to their clients.
Design by Jessica Vitale.
Design by Jessica Vitale.
