D’Improviso is a cultural association that performs several artistic activities such as theatre and poetry reading.
This is an Identity and Branding proposal developed under a Pro Bono basis.
1. ORTHOGONAL GRID
Like an actor who has different roles along his carreer, the logo can be composed in various combinations
that expresse different visual representations.
2. CUSTOM TYPE
The letters are designed following a modular grid to adapt the overall design concept.
Each one is carefully designed having in mind optical/visual compensations.
The logotype is designed to evoke tridimensionality in order to reveal the several artistic activities of the group.