Rich Media Banner for Virgin Holidays as part of a wider ‘Unleash Your Mojo’ campaign, aiming to drive consideration of people booking a Virgin Holiday to Florida.
The Rich Media Banner is an animated map of Florida that allows the user to interact by clicking on different areas of the map to find out more information about the experiences they can have there, including manatee spotting, airboat tours, golf and visiting the Dali Museum. Using the visual language of theme park maps, we decided to turn the entire state into a theme park. AKA The Funshine State. Housed in an expandable MPU, it's an all-singing, all-dancing, immersive and explorable experience showing off the great State of Florida to potential visitors.
