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Croatian Red Cross - Asylia Board Game
Copywriter designer fusion, starting from scratch, with an open minded client. Recipe that always takes you to the next level.
Designer part of the project you can appreciate in these photos. Let's talk Copywrite.
Asylia is a board game created during campaign for Croatian Red Cross. Goal was to educate high school kids about problems emigrants are faced with when looking for asylum. The challenge was to choose a media that high school kids can relate to. Sure, you can go digital.
But we went offline. How dare we!?
Harder, but more awarding. If you ever tried to create a board game from scratch, then you  know what we are talking about. This game is not all about the dice and luck. You can pick you character. You will have bonuses and penalties depending on that character. You will try to travel out of your country and when you get out, you will face a challenge of getting asylum. This board game is a product of clever and imaginative copywriter's mind and the vision of graphic designer. Done in a way that will catch attention of those who are not skilled in a board game world and those who are board game experts...done with special communication skill that high school kids will appreciate.
 
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Spoj copywritera i dizajnera, od praznog papira, uz potpuno slobodne ruke, uvijek rezultira nešto posebno. Dizajnerski dio ovog projekta je savršeno prikazan na fotografijama. Probati ćemo pojasniti malo copywriterski dio.
Asylia je društvena igra osmišljena tokom kampanje Hrvatskog Crvenog Križa. Cilj je bio educirati srednjoškolce o problemima imigranata koji traže azil u našoj zemlji. Izazov je bio proširiti kampanju na medij koji će biti blizak ciljnoj skupini. Naravno, mogli smo otići digitalno. Mi smo izabrali offline.
Kako se samo usuđujemo?!
Teže, ali i veći gušt. Ako ste ikada probali stvoriti "board game" od nule onda znate koliko muke stoji iza svega. Ova igra nije samo u sreći kocke. Birate svog lika. Ovisno o liku ostvarujete bonuse i penale. Trudite se putovati iz svoje zemlje, a kada napokon uspijete očekuju vas izazovi unutar države u kojoj tražite azil. Ova igra je spoj maštovitog uma copywritera i vizije grafičkog dizajnera. Sve sa namjerom da igra bude atraktivna onima koji se prvi puta susreću sa ovakvim tipom društvene igre i onima sa puno većim iskustvom u istome. Sve to, kako bi naši klinci bili pametniji, empatičniji i pošteni prema onima koji su manje sreće od njih. 
 
 
Croatian Red Cross - Asylia Board Game
13
305
1
Published:

Croatian Red Cross - Asylia Board Game

Custom board game done for Red Cross campaign about emigrants in Croatia.
13
305
1
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives