In the last quarter of 2011, I was brought onboard as part of a team of copywriters and editors to update Investec South Africa's website content (along with the other geographies). This involved updatingand optimising the current content, as well as creating new content as part of the updated structure.

Search engine optimised (SEO) content was created and edited by the team offreelance copywriters that were organised into smaller teams consisting of writersand editors. As a writer, I would set up the templates for the section ofcontent to be worked on and create/edit/update the content by optimising it forthe web (incorporating SEO principles and metadata). The content would then besent to the editor for review and any changes sent back. Once the writer/editorteam was satisfied, the final copy would be sent to the project co-ordinatorwho would in turn get feedback or sign off from the relevant Investec team.

Weekly content team meetings were held to ensureeveryone was on track and that any questions or problems could be discussed. It was imperative that everyone wrote in the agreed upon style.

Below are some examples of the content I worked on, including property content, sustainability, investor relations information and sponsorship news.