PROBLEM:
Focusing on community, good food, coffee, music and art, rebrand The Perk Coffee Shop
to a more modernized, cohesive branding. Simple and easy to market while keeping in
a low-price budget.
 
SOLUTION
The logo was created as simple as it could be made to easily be versatile for a variety
of packaging and print materials. Using craft paper and stamps, I lowered the production
cost on “to-go” products. Personal branding for each barista takes on a personal feel 
that the community can relate to and have fun with.