PROBLEM
Branding that mimics an eco-friendly and healthy alternative style, while catching your attention and
highlighting the health benefits and ingredients provided to the consumer. Embrace the owner’s heritage
(Southern heritage) and where it all started.
 
SOLUTION
Using bright, bold colors on a black background, I wanted the name to stand out on a shelf. Packaged
in a mason jar for a southern heritage feel, the labels tell a story of how Pat and Jack started and give a 
better understanding of the benefits each drink provides.