PROBLEM
Spotlight branding used through social media that brought identity to individual products that 
incorporated the original company branding.
 
SOLUTION
With a goal to incorporate brand typefaces and simplified branding, I created simple “name tags” 
to be featured on each product image. Through the use of hand-drawn, vectorized elements and 
a textured eraser brush, I was able to establish a personality for each piece.
 
** Photography courtesy of 1816 by Remington