Since 2010 Fortnight Lingerie has produced undergarments with a distinct feminine style, modern design and superior craftsmanship. Everything is designed and produced in-house at their Toronto, Canada studio. Agency Dominion was tasked with taking this brand online for the first time. We created a commerce driven site which compliments the beauty of their lingerie. Customers can now feel just as good about buying Fortnight online, as they do about wearing it at home.
We created a flexible design language and site framework which allows new collections to show their best from season to season. No two collections are identical, and as such the site feels just as unique as the seasons.
We designed a site which helps take the guesswork out of purchasing lingerie online. The product pages and fit guides provide just the right information to define your style and fit yourself. It’s easier than you think.