This campaign was set out to attract people in discovering a new way to look at seafood. The idea was to highlight this experience as a night of seafood like no other and being part of a story worth sharing. To do this, a playful illusion was created with the top half view of a woman dining and the bottom half of a mermaid tail where the two images complete each other setting the scene for playfulness and mystery. 

Silver - 46th Creativity International Awards, Print