Industry: Education Brand: VLBJ College of Arts & Science Discipline: Arts & Science College
Deliverable: Identity & Design, Brand Collaterals, Internal Branding, Print Media, Facebook Marketing.
Creative Director: Lakshmiganth G
VLBJ College of Arts & Science:
It is one of the oldest institutions of the city, with state of the art facility and experienced faculty. The college is preferred by most of the students across South India.
The Challenge:
With the college having a repute of several decades, it wanted an identity at a premium level.
It needed a 360 degree makeover to outstand amongst the rest.
The Solution:
From font style to logo, from format to colors, we had changed it all. We gave the college distinct colors of blue and red that highlighted its glory and integrity.
The emblem in the logo signified its priority towards world class education and the elements of arts and science were added to state what the college offered.
Moreover we introduced the college with prudential promotion strategy and message that gave the college an edge on all social media networking sites, print media and word of mouth too.
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