So! Patisserie | Branding
Project: A pastry shop located in Karytsi district/square, at the center of Athens, Greece.
Brief: Proposal for the interior design, shopfront design and various Graphic applications (Logotype, Corporate ID & Branding, serving outfits, apparel & Packaging)
Tools: Corel Draw, Adobe Photoshop, Photoshooting, other Presentation techniques
Status: Completed project (April 2016)

Description: The pastry shop (aka patisserie) is located in a small square named Karytsi, in Athens. Why… So!? Because this small word can be used for many reasons. As a sentence starter: “So… what are we going to do today?” or “So, do you know a good place to have a dessert?” and for more positive and exciting thoughts: “This is so amazing!” or “So tasty, so delightful, so devilishly good, so delicious, so ambrosial” and so on… Also, these are the first letters of the owner’s name. Finally, we tried to use a funny quote, to promote client’s pastry quality.

Corporate ID design and Branding included almost every application needed: from signage & patisserie menu to mugs & dishes. The challenge of the project was to keep intact the heritage of the brand through a creative strategy that would provide modernity and elegance. The process of creating a desert was dipicted on the pattern design, were all the main ingredients were incorporated to make a unique for the shop pattern.
So! Patisserie has been recently included / published in "Delicious - Branding & design for Cafes, Patisseries & Chocolate Boutiques".
For more details and order info you can refer to: https://www.behance.net/sandupublishing
So! Patisserie | Branding
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So! Patisserie | Branding

So! Patisserie is a small dessert house in Athens. It's moto is: "Life is short, eat dessert first". Store's opening is estimated on Spring 2016.
1,415
26,257
229
Published:

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