[AP-UH-JEE] Apogee Coffee strives to heighten your experience of nature & adventure by providing coffee of utmost quality, practically packaged for any outdoor adventure.
Apogee Coffee is a concept that grew from my surroundings, the Ozark Natural Forests and the camping culture that so accompanies. The name means “highest, climax,” to symbolize not only the quality of the coffee, but also nature.
Through a series of sketches and approaches, the final mark symbolizes a mountain, upward direction, and the letter A. Both the tin and bag packaging are designed to withstand weather and suitable for camping. I hand-stamped the topography pattern and type on the kraft bags using a printmaking polymer plate.
Thank you.
Applied Arts Magazine, Nov 2015, Student Packaging
Product Photography / Andrew Albright