Sorel has been creating footwear for the fearless since 1962. Recently, they decided to conquer new territory and step off of the mountain and onto the fashion runway. We created a campaign that announced Sorel's new look in time for fall fashion week. This campaign included how-to-style-it videos on Vogue TV and the Sugar Network, Daily Candy e-mail blasts and a lot of fashion blog seeding. As a result, Sorel boots have been chosen as the footwear in top fashion shows and worn by top fashion icons.
Sorel: An Inside Look
The success of the Aprés Anything campaign led to a bigger budget, which allowed us to create a bigger brand story for the this campaign including a library of on-set product shots and a video that brought one of the ads to life.