On behlaf of BettyConfidential, I partnered with SheKnows Media and JCPenney to develop custom content to drive awareness to JCPenney as a destination for all things summer. From brand messaging, to content development and social engagement, I created a campaign that was inspired by JCPenney's dedication to summer style – both fashionable and outdoor hospitality.
#JCPstyle
SOCIAL ENGAGEMENT
I created highly pinnable content that was paired with a sweepstakes to drive traffic to JCP.com and produce engagement around JCPenney's summer collections. This campaign was promoted to BettyConfidential readers and follwers through a series of social media channel creative including Twitter, Facebook, Pinterest, and Instagram.
