Cinémathèque Québécoise, Branding, Montréal 2014
For their bar/café‘s new name, the Cinématheque Québécoise decided to borrow the title
of André Forcier’s humorous 1974 feature film ‘Bar Salon’. Instead of a logo design, a carefully
applied custom signwriting approach was employed to represent a true authentic vintage Québec
neighborhood bar. The additional inspiration for this signature is the fashion in which large beer quart
bottles were typically served in the 60s and 70s. One would place a small glass uptop a quart of
Labatt 50 and away we go
Merci / Thank You
