CLIENT: BP Canada

 

GOAL: The goal for 2013’s A+ For Energy Gala was to create a visual identity to match the the year’s theme of ‘Honour Roll.’

 

DESIGN PROCESS: In the design brief meeting, the theme of ‘Honour Roll’ was intended to invoke a sense of accomplishment for the teachers and educators being celebrated in the gala while keeping within BP Canada’s branding guidelines. Initial concepts involved a softer, seamless looking ribbon but in the end a sharper, more solid look conveyed a stronger sense of accomplishment.