Casino's are well known for using underhand tactics in order to part the punters from their money. Subtle ploys designed to exploit human weakness are engineered to create an environment where 'The House Always Wins'. Yet even though we are well aware these 'dirty tricks' are taking place, very few are privy to the detail.
The aim here was to highlight the deception so gamblers could compete on a more level playing field. Using four key examples with which casino's create an artificial environment and integrating this into gambling paraphernalia brings it into familiar territory for gamers.
Four pieces of direct mail and an advertising campaign means people with the hope of travelling to Las Vegas are much more well informed of the pitfalls. This also goes further in highlighting these dangers so the law can possibly change to reflect a more ethical approach.