Project Strategy
Before starting, I first created a project strategy in which I identified existing problems, determined the project's mission, and began working towards a solution.
Before starting, I first created a project strategy in which I identified existing problems, determined the project's mission, and began working towards a solution.
Problems
When folks are at the grocery store looking for a bottle of wine, most don’t know what to choose and feel very lost between type of wine, price, and how it presents itself.
When folks are at the grocery store looking for a bottle of wine, most don’t know what to choose and feel very lost between type of wine, price, and how it presents itself.
Mission
I want to create a line of wine’s that will spark one’s interest and maybe even be exactly what they’re looking for without even knowing it. These wine’s may even become a novelty item that folks will start collecting.
Solution
Further exploration on what types of wine’s my target market (21-60) will find witty and exactly what they’re looking for.
Theme
The One Wines
Description
This will be a trendy, low cost line of wines that will most appeal to those with a sense of humor and/or those on a budget. I see too many wines trying to ‘out-fancy’ each other so I’m going to take a different route completely and make people laugh with these unforgettable bottles.
Initial Inspiration
“Let us celebrate the occasion with wine and sweet words.” - Plautus
I want to create a line of wine’s that will spark one’s interest and maybe even be exactly what they’re looking for without even knowing it. These wine’s may even become a novelty item that folks will start collecting.
Solution
Further exploration on what types of wine’s my target market (21-60) will find witty and exactly what they’re looking for.
Theme
The One Wines
Description
This will be a trendy, low cost line of wines that will most appeal to those with a sense of humor and/or those on a budget. I see too many wines trying to ‘out-fancy’ each other so I’m going to take a different route completely and make people laugh with these unforgettable bottles.
Initial Inspiration
“Let us celebrate the occasion with wine and sweet words.” - Plautus
“Wine is bottled poetry. “- Robert Louis Stevenson
“I cook with wine, sometimes I even add it to the food.” - W. C. Fields
“Sometimes wine is the only person that helps me forget.” - S.T. Evans
“Either give me more wine or leave me alone.” - Rumi
“What Goes With Your Breakup?” - Diane McMartin
“Champagne is always necessary” - anonymous
Initial Thoughts
Questions and Problems
What age range will gravitate towards these quirky bottles?
Will they seem expensive based on presentation?
If it becomes a collecting games, how many bottles should be in the line?
Types of wine . . .
Types of wine . . .
Should there be a wide variety of different wines or a certain few?
Should we make a champagne line?
Is between 8-10 dollars a bottle too cheap?
Games
Games
Collecting the bottles could become a games among friends to see who could get them all first
Hold a contest for the person who does collect all the bottle first, gets a cash prize or something of equal value
Sketches
Sketches
