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    This is a product concept, logo and package design that I did for a package design course at the School of Visual Arts in New York City in the Fa… Read More
    This is a product concept, logo and package design that I did for a package design course at the School of Visual Arts in New York City in the Fall of 2011. The product name was mandated by the instructor for the assignment, but everything else was wide open. The idea was that this hot sauce defies all preconceived notions of spicy. I explored a few different packaging options shown in the sketches below before deciding on a design that is modeled after old cans of lighter fluid. Read Less
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This is a product concept, logo and package design that I did for a package design course at the School of Visual Arts in New York City in the Fall of 2011.

The product name was mandated by the instructor for the assignment, but everything else was wide open. The idea was that this hot sauce defies all preconceived notions of spicy. I explored a few different packaging options shown in the sketches below before deciding on a design that is modeled after old cans of lighter fluid.