The brand
Brixton Motorcycles are a new Austrian brand who produce beautiful, precision-engineered, retro-inspired motorbikes. They came to Kastner for creative input in order to kick-start and successfully launch their brand globally.
Process
We began by developing a set of strong brand values and a tone of voice, before creating a concept that encompasses the brand’s personality and resonates across every touchpoint - from logo & identity, to print collateral and website design.
Concept
Our Compass concept taps into the adventurous attributes of the brand values, aligns perfectly with the brand personality and will resonate with our freedom-loving consumers’ desire for self-determination.
WORK SPECS
GRAPHIC DESIGN: Joao Miranda
CREATIVE DIRECTOR: Neil Cook
HEAD OF DESIGN: Dan Smith
ACCOUNT: Beto Ghidini
CLIENT: Brixton Motorcycles
PHOTOGRAPHY: Harry Mark
AGENCY: Kastner & Partners in London
APPLIED SKILLS: Art Direction, Graphic Design, Typography
