Cafundó Estúdio Criativo has developed a motorcycle off road driving simulation in virtual reality for Riffel Motospirit. It was created so the public could experience their concept eyewear MXVision, that displays visual information on the driver´s goggles. The simulation was a mix of live action in 360º, motion graphics and user interface.
My first challenge was to actually create how to display information and design the visual interface for the concept eyewear. I drew inspiration from several Head Up Display in movies, new tech in ski and motorcycle goggles and tips from real motocross pilots. I also worked on the user experiece with the virtual reality simulation on Oculus Rift, creating an exciting and unique experience for the user and helping them understand the brand´s concept goggles.
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