Who Will Be King?
Let the ink decide.
Olde English as it always does sets out to redefine it's place in pop culture, hip-hop and the life of the urban trendsetter. Although known notoriously in the media as a "MALT" beer and to occasionally appear around the inner city life of crime and debauchery, the brand wanted to make a clear statement that it has and always will be enjoyed in a distinguished manner by some of societies most talented, influential and innovative taste makers in today's society. Who Will Be King, promotional platform honors those in the "ink" industry by allowing them to show their love and appreciation for what they do as artist while also showing love to the one "true" brand of beers that remains original and the KING of beers.

Custom type face using blackletter forms fused with slab serif frame work.

"King's Ink" sketch Tattoo App
Custom designed Limited Edition
OE Cans

Billboard (Premiered in NY, LA, CHI, DET, D.C. & Vegas)
Bus Shelter Signage (Teaser Component)
Desktop Wallpaper (Flash Enhanced) 
Desktop Wallpaper