Design for diet calcium cocktails Mineral Diet. General themes are naturalness, organics, relevance and activeness. Conciseness could be used in visual solution.

Studio created color-graphical conception, in which pop-art-minimalism means activeness, relevance, modern lifestyle of the consumers, and the craft style – natural base of the product, ecological theme. Icon with the text clarification tells about general target audience of Mineral Diet.

On the bottom part of the packaging there is a corporate die with information about the product. Its color solution is single for the whole line: calcium in cocktails and mineral complex “Aquamin” give association with white (calcium, chalk) and turquoise (water, sea, minerals) color. The palette dies reflect it. 

Creative team:

Project manager: Ekaterina Saburova

Art Director: Oleg Schegel
Designer: Olga Feldman