This project is born as part of a branding excercise on which a restaurant brand named Cilantropía needed to create it's visual identity. The restaurant's value proposition was based on the use of organic food for it's recipes and the possibility to buy these organic goods by means of an app. The whole concept relied on the natural cycle of fruits and vegetables, free of any human alteration, and also on the story each product has to tell; from the moment a seed is planted to how it was grown, picked, transported and selected to be served in your plate.
