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Santho Brigadeiro
Branding / Packaging


Santho Brigadeiro is a Brazilian truffle Brand from Porto Alegre that was born to fulfill the growing market space of foods for social and corporative events. The idea was to create a line of sophisticated gourmet candies made with upscale ingredients – brigadeiro is a popular delicacy in Brazil. The concept of Santho refers to a brigadeiro of the Gods, so delicious that you should eat it “on your knees”. To represent the sacred aspect of the brand, we proposed a symbol as sweet as the product it represents: a friendly brigadeiro with wings and halo, assigning an angelic tone to the brand.
 
After creating the concept and brand image, we also proposed a new market approach for the product. Referring to sweet traditional jams from the south of Brazil, we had the idea of designing a glass packaging on the ideal size to eat the candy with a spoon straight from the pot. Exploring this package with an attractive label, the same product can fit into other niche markets as supermarkets and specialty stores.



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Liv B4P - Santho Brigadeiro
722
6,874
43
Published:

Liv B4P - Santho Brigadeiro

Brand and packaging design for Santho Brigadeiro, a Brazilian truffle Brand based in Porto Alegre, Brazil
722
6,874
43
Published:

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