Project: As a part of the D&AD New Blood Award competition, The Body Shop submitted a brief for competing designers to reinvigorate their packaging and shop window's visual identity.
Outcome: I decided that since the Body Shop already has a strong visual association with bright colours (and strong scents to match), I’d stay true to that aspect of the visual identity. What I chose to change instead was the overall packaging design. I tried to make the packaging look more organic and natural, using recyclable materials, and drawing the visual identity back to focus on the brand’s core values:
Outcome: I decided that since the Body Shop already has a strong visual association with bright colours (and strong scents to match), I’d stay true to that aspect of the visual identity. What I chose to change instead was the overall packaging design. I tried to make the packaging look more organic and natural, using recyclable materials, and drawing the visual identity back to focus on the brand’s core values:
- Defend human rights
- Against animal testing
- Supports fair trade
- Protect the planet
- Activate self esteem
- Against animal testing
- Supports fair trade
- Protect the planet
- Activate self esteem
