A HANDCRAFTED CAMPAIGN. July 1st is the unofficial Moving Day in Quebec. Every year thousands of people around the province are moving on this specific day. To highlight this event, we created a series of visuals made with real tapes. Electrical tapes, masking tapes and packaging tapes of various shapes and colours were turned into McDonald’s most iconic menu items. The campaign was launched in the newspapers, in restaurants and also in OOH, in neighbourhoods where people are the most likely to move on July 1st.
UNE CAMPAGNE FAITE À LA MAIN. Pour souligner le 1er juillet, journée nationale du déménagement au Québec, nous avons lancé une série de visuels faits avec de vrais rubans adhésifs. Tournés à la sauce McDo, les rubans à découper pour la peinture, rubans électriques et rubans pour boites de carton recréaient des icônes populaires du menu. La campagne a été déployée dans les journaux, en restaurants et en affichage dans les quartiers de Montréal qui comptent habituellement une forte concentration de déménagements.
SOCIAL MEDIA. We also posted on Facebook at specific moments of the day to encourage movers across the province
and remind them that McDonald’s is the easiest meal choice when you’re moving.
and remind them that McDonald’s is the easiest meal choice when you’re moving.
MÉDIAS SOCIAUX. Le jour du déménagement, nous avons aussi lancé une offensive en ligne qui ciblait certains moments opportuns pour encourager les déménageurs du dimanche.
Cannes Lion Festival 2016 - Shortlist - Design Lions
The One Show 2016 - Merit - Consumer: Collateral Design – Poster Series
Communication Arts 2016 - Award of Excellence - Advertising - Posters - Food/Drink
The One Show 2016 - Merit - Consumer: Collateral Design – Poster Series
Communication Arts 2016 - Award of Excellence - Advertising - Posters - Food/Drink
Applied Arts 2016 - Advertising - Out-of-Home - Series
Applied Arts 2016 - Design - Poster - Series
Marketing Awards 2016 - Silver - Point-of-Purchase Campaign
Marketing Awards 2016 - Silver - Point-of-Purchase Campaign
Marketing Awards 2016 - Silver - Out-of-Home: Transit Posters Campaign
Créa 2016 - Prix - Affichage extérieur
Grafika 2016 - Grand Prix - Affiche publicitaire
Published: June 2015
Agency: Cossette
Client: Mcdonald's
ECD: Antoine Bécotte
CD: Vicky Morin
AD: Simon Caspar & David Théroux
Client: Mcdonald's
ECD: Antoine Bécotte
CD: Vicky Morin
AD: Simon Caspar & David Théroux
CW: Alexandre Émond-Turcotte
AE: Annie Woang
AE: Annie Woang
