OVERVIEW
BelGiftPack was a modern packaging design with outdated branding. I was tasked with creating a new look and We started completely from scratch to create fresh branding, and eye-catching materials.
MISSION
For twenty years BelGiftpack designed and manufactured premium design packaging. In that time, fierce competition with better branding entered the market. A better product was losing to better marketing. BelGiftpack turned to Me to completely overhaul everything. I left nothing on the table.
RESULTS
Over 100% sales increase in year one
My campaigns resulted in an expanded footprint throughout the Belarus
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SOLUTION
The symbol has three metaphors:
GIFT - is a symbol representing the scope of the company.
WINDOW -Ā is metaphor of innovation, change for the better, step into the unknownis. She balanced by humanist and responsible values.
BELARUS - geographical location of the company.
SQUARE - the symbol of balance, constancy, order, inviolability, stability. In the system of ethical representations, the square is truth, justice and wisdom.
CALLIGRAPHI FONS - experience with high artistic value
