Art Director & Designer: Meyvi Wedelia | Copywriter: Chandra Marasigan
During Christmas time, we gave families a dozen sweet reasons to celebrate
12 days of Christmas by creating 12 merry, Christmas-inspired Wall's recipes.
Since Christmas is a time when families are looking for sweet ways to celebrate the season, we created simple yet merry
Wall’s recipes and showcased them via television spots, social media posts and bite-sized recipe videos.
The campaign was first launched across the Philippines and Thailand.
As part of a versatile multi-platform campaign we scripted, art directed and produced TV and video spots.
We also produced social media content, banners and other collaterals.
TV Spot
The television spot was set to the tune of the Christmas song,
'The Twelve Days of Christmas'. The spot followed a young boy through 12 days of Christmas.
On each of the 12 days, he was treated to a new Wall's recipe from different members of his family.
On Christmas day, it was his turn to give a sweet surprise to the family.
'The Twelve Days of Christmas'. The spot followed a young boy through 12 days of Christmas.
On each of the 12 days, he was treated to a new Wall's recipe from different members of his family.
On Christmas day, it was his turn to give a sweet surprise to the family.
TVC 15 Sec - Philippines Market
TVC 30 Sec - Thailand Market
Recipe Videos
Bite-sized recipe videos were created for families to discover
on Facebook, YouTube and Instagram.
Recipe Video - Santa
Recipe Video - Snowman
Social Media Content
On each of the 12 days of Christmas,
we posted a new Wall's recipe on our Facebook page.
12 Merry Recipes
Storyboard
