TV spot proposal for the tourism of Galicia, Spain.
The St. James's Way has a very long history and tradition in Europe. For many it's a place of self discovery, for others, it's an adventure away from the modern day bustle. Dipping into this insight and truth about walking the trail to Galicia, the concept was based on a well-known item where most people now-a-days still capture their most meaningful moments. In a diary or a sketchbook.

Headline: Walk towards yourself.