Over the summer of 2014 we worked closely with the leadership team at Lifepoint United Pentecostal Church in Hamilton Ontario to help create a strong new brand that was representative of the culture and mission of the church.
For many years there was a culture brewing at Lifepoint. A culture of community; growth; a love for God, His word, His people, and his mission. The goal of this project was to build a brand that unified the church's culture, mission, and name in a way that truly engaged the church community.
To accomplish this great task we began by outlining the essence of the brand.
When designing the brandmark we were really wanting to come up with one cohessive mark that captured the name, the big idea, and the mission of the church. This proved to be a challenging task but the end result was magnificent!
This brandmark fully communicates the essence of the Lifepoint brand. The name is seen in the plant life imagery combined with the classic pin drop icon that represents the point. The big idea is summed up in the growth of the flower and the unfolding of the four petals. The mission is found in each of the four petals representing the four key words: Experience, Learn, Share, and Serve.
Below are a few examples of our favourite pieces of collateral brand material!