• Add to Collection
  • About

    About

    The basic idea in this proposal is to create various Corporate Design ideas within a collaborative Turkish German project – according to the inte… Read More
    The basic idea in this proposal is to create various Corporate Design ideas within a collaborative Turkish German project – according to the intercultural structure of the new university. During spring term 2011 Turkish and German design students would work in mixed teams under the supervision of Turkish and German project leaders and accompanied by Corporate Identity experts of both countries. Read Less
    Published:
Turkish-German University

Participants:
Anadolu University, Eskisehir/Turkey
RheinMain University of Applied Sciences, Wiesbaden/Germany
DAAD German Academic Exchange Service

Subject:
The German-Turkish University (DTU) is an outstanding international project of both
countries – expanding the traditional relationship and the strong economical connections
between Turkey and Germany to the sector of academic education. As a brand
new institution in the market the university needs a competitive brand strategy and a professional
visual appearance, which is attracting attention in both cultural surroundings.

Design Project:
The basic idea in this proposal is to create various Corporate Design ideas within a
collaborative Turkish German project – according to the intercultural structure of the
new university. During spring term 2011 Turkish and German design students would
work in mixed teams under the supervision of Turkish and German project leaders and
accompanied by Corporate Identity experts of both countries.

Team 1 : Stefanie Leuze Germany stefanieleuze.com
Berk Gül Turkey berkgul.com

Its a corporate concept that living and growing like country, university and its student. Its always creating a new and fresh shape but visual expression is always giving the ideas of "Progress and Network".

Titled as one of the best 5 participant concept by design jury at after workshop competition event.


Turkish-German University Workshop Documentation Book
Creative Director: T. Fikret Uçar
Art Directors: Stefanie Leuze, Berk Gül
Thanks for your interest. Bye.