In two decades Dorothee Schumacher has become one of the most important German fashion designers. Her fashion is represented on a global scale, including flagship stores in Antwerp, Munich or London. Giving the brand its natural personality in full effect, Deutsche & Japaner was assigned to create the new logo carrying the full name of Dorothee Schumacher. Brought to life, the new signature found itself adopted to a multitude of applications, from labeling and packaging to store signage and stationary as well as various printed matters.
Repros: Alexander Kilian