Introducing home(to)go — your home few clicks away. Getting yourself a place to live happily is now like ordering yourself a cup of coffee to go. Well, almost:) home(to)go offers an easy, quick and affordable solutions for housing regardless of whether you have a piece of land or not. home(to)go promises to build your house for up to 40 days (and yes, you can moving right after that), using brand technology and best local materials and workforce. The price is said to be comparable to buying an average car, there are few basic designs available as well as custom projects.
Visual concept is as simple and accessible as the name — we tried to make the decision of building a new house as comfortable, friendly and packed with positive emotions as possible. On the other hand, we minimized the amount of printed material to keep the pricing as low as possible — you don't pay for a bunch of paper, you pay only for your coffee..., sorry, — house, and for, well, no way round saying it — the cup to drink it from (paperwork and basic information), nothing more. We also made our best to incorporate the concept into the logotype itself.
So, what would it be? Two caramel lattes? To go?