Digital Arts Centre [Re-brand]
University Project
University Project
This is a project I created for my university degree for a project based around Publication design, whereby the University's DAC needed a re-brand. I needed to advertise all aspects of the DAC, with the warm idea of inviting people to come visit and to speak to the technicians if they needed any advice with technology. An info-graphic influence on the design would capture all this information I would need to advertise, and break it down into an informative visual experience.
The ‘Branch your creativity’ slogan was initially my firstobservation of info-graphics, for that they tend to have diagrams and tables.When developing the logo I wanted to further endorse the design of all mypublications required for this project by hand creating the text within the logowith deep connecting lines similar to the way a ‘honeycomb’ works. I felt thatthe text was connected to what technology imposes; the lines almost wire like.Therefore the lines of each letter are ‘branching’ towards each other,connecting like a network of computers (The idea being that students will allfeel connected within the Arts Centre community).
Printed
Developments
