The Project Proposal
Through the creation of a new fast food concept, corporate create the identity and branding for a new restaurant that raises the awe-less that fast food can be healthy. based on the current market place the design should visually communicate to a specific barged group of young, urban working professionals.
To design and create a healthy fast food branding design that use the phrase “eat beautifully” as the concept to attract eaters and explain the theory of healthy and speedy food. in modern city life, time is always lacking. that’s why fast food became mainstream and popular. People struggle when choosing between whether to go to a better quality restaurant and a fast food chain usually due to health related reasons so it would be a big win if we can combine the idea of “healthy eating” and “speed” at such a shop, fulfilling two main needs of urban city population. it would not only be a new shop or branding but have the feeling of newly established trend of eating culture.
The idea behind the ‘nutuicity’ logo is the combination of “nutritious” and “electricity”. this is to suggest that fast food restaurants can be healthy.
the shape replacing the letter ‘n’ epitomizes the top view of the nature plants and the use of the handwriting typeface is to express the original feeling.
the shape replacing the letter ‘n’ epitomizes the top view of the nature plants and the use of the handwriting typeface is to express the original feeling.
The logo consists of two colors - olive drab and sungold yellow. olive drab is used to symbolize nature and Cyan blue is used
to symbolize orginal plants. olive drab green also represents healthy which is what the this restaurant hopes to bring up healthy trend.
to symbolize orginal plants. olive drab green also represents healthy which is what the this restaurant hopes to bring up healthy trend.
Typography
biffo Mt std and orator std italic are used in this logo.
the handwring typeface amplifies the original and effect you get when you see it and the plants pattern added at the top of the letter ‘n’ adds a simple touch of logo.
the handwring typeface amplifies the original and effect you get when you see it and the plants pattern added at the top of the letter ‘n’ adds a simple touch of logo.
sans - serif font is used to show how you can bring a modern look to a healthy society that is focused on facts.
for the illustration style i wanted something that would portray the natural and real aspect of this
fast restaurant. i tried use simple illustrations and paint digital styles.
fast restaurant. i tried use simple illustrations and paint digital styles.
