Revue is a new tool that creates newsletters within a few clicks. The tool can be used to gather existing content, order it, add some personal words and send out the resulting ready designed newsletter to subscribers. Revue can be used by everyone; from families, starters and start-ups to companies who already have a subscriber database. A Revue account includes a predesigned landing page with signup form that can be shared to reach out and boost the number of subscribers. Existing subscribers can be imported from several sources including MailChimp.
Their goal is to build a brand with Revue in the future and are searching for a simple and clean custom type, friendly and approachable for consumers as well as the business market. Yet simple it need to have it's own identity and stand out from other competitors. For alternate standalone use on smaller sizes they also needed a distinctive "R" icon.
Keywords: Personal, Elegant, Clean, Modern, Simple, Professional, Strong, Warm, Classic, Friendly.
Next to the description and keywords the client also wanted to explore certain other styles based on reference of my previous work, like; Brthrs, Stencil, Painterly, Craft. Not all of these examples have the right specification in relation to the description and keywords but it is good to explore other possibilities.
A quick tip: I always found it very helpful to send a concept to another "lettering" designer to gain other insights and feedback.
I Sketched out two ideas, one based on the existing "R" which was good but not that ideal for usage without the circle. The second one has a cut off leg, we both agreed this was the best option as it was usable with and without a circle and maintained the character of the "R".
"I was surprised how well Paul managed to capture our feelings in to a logo. It totally matched our wishes and went beyond our expectations. Paul is super talented and I'd recommend him to everybody who's looking for a new (custom type) logo."