When you think of the holidays, what comes to mind? Festive cheer, cold-weather, ugly sweaters, holiday parties, seeing your relatives and watching A Christmas Story for the umpteenth time? And what's the one piece missing from all of these? No, it's not Santa Claus–it's booze!
We decided early-on to take the self-publishing route and leverage Kickstarter to fund the initial printing costs.
On August 7, we launched the Kickstarter campaign. Three days later, Holidazed
was fully funded!
Sprinting (as fast as three out of shape guys could), we promised ourselves and our Kickstarter backers that the book would be finished and shipped to them by Christmas, giving us 4 months to develop and wrap the recipes, design the book, print it, and ship it to backers. Ambitious, considering that standard development times in the publishing industry are six months.
109 pages and three very busy months later, on November 3, we wrapped the book design and layout and released it to the printer, biting our nails and thoroughly sampling our drink recipes–until the first editions arrived at our doorstep in the middle of December!