Style Star is a project I made in Leo Burnett Milan, with the graphic designer Dominika Klimek and the industrial designer Cristiano Giuggioli.
We had to create a format (starting from the logo) for the new Style Star brand, the first fashion and luxury short film concept. Itis an innovative format, an interactive cocktail of fashion and cinemawhich reaches out directly to consumers and amplifies the advertisingand promotional reach of the fashion and luxury indusry’s short filmproduction and promotional efforts.
This is the "Save the date" for the event
We had to create a format (starting from the logo) for the new Style Star brand, the first fashion and luxury short film concept. Itis an innovative format, an interactive cocktail of fashion and cinemawhich reaches out directly to consumers and amplifies the advertisingand promotional reach of the fashion and luxury indusry’s short filmproduction and promotional efforts.
This is the "Save the date" for the event
The second step was to create something interesting to present the whole thing at the 66thMostra Internazionale d’Arte Cinematografica di Venezia - Venice FilmFestival, from September 2nd to September 12th, 2009. And that's wherethe industrial designer, C. Giuggioli, came!
These are some photos from the event.
These are some photos from the event.
This is the 3D version of how we wanted it to be.
And that's how it actually was (photos from the event in Venice)
