A Gateway Connecting Analog and Digital
QR code is a kind of a gateway connecting a digital world and a true life via mobile devices. The artwork expands a concept of QR code from digital 2D image which is composed of 0 and 1 to analog 3D figure which has width, height and depth. It makes the code created by the installation unique in other general QR codes and brings the attention of many people. Combinations of black and white pixels are replaced to the depth of the figures in the installed artwork creating shadows with the sunlight.
A Scarcity Value Getting From A Restriction
This installation is composed of 441 pillars (21x21) which have 7 kinds of the height. We set the artwork that a shape of its shadow perfectly forms the QR code around a noon only. With this time limit restricting a chance to participate and a benefit to obtain, we hope to give a scarcity value to participants.
Virtual Property of A Figure
When looking at the artwork from the side, front pillars and rear pillars look connected. We designed the artwork to be shown that it can change the code easily by adjusting the heights of each pillar. This is reflecting digital features of QR code which can be created and consumed with ease. We use transparent structure in order that people think the artwork is floating in the air. Leveling feet installed under the bottom plate enables to adjust an angle of the sculpture as the Sun altitude is changed.
Awards
Cannes Lions International Festival of Creativity 2012
1 Gold Lion / Direct Category
3 Silver Lions / Media, Mobile and Outdoor Category
1 Bronze Lion / Direct Category
Spikes Asia 2012
2 Gold Spike / Promo & Activation and Direct Category
2 Siver Spike / Promo & Activation and Direct Category
3 Bronze Spike / Outdoor, Mobile and Media Category
London International Awards
1 Silver Winners / Billboard. Innovative Use of Billboard
1 Bronze Winners / Non-Traditional. Interactive Installations
QR code is a kind of a gateway connecting a digital world and a true life via mobile devices. The artwork expands a concept of QR code from digital 2D image which is composed of 0 and 1 to analog 3D figure which has width, height and depth. It makes the code created by the installation unique in other general QR codes and brings the attention of many people. Combinations of black and white pixels are replaced to the depth of the figures in the installed artwork creating shadows with the sunlight.
A Scarcity Value Getting From A Restriction
This installation is composed of 441 pillars (21x21) which have 7 kinds of the height. We set the artwork that a shape of its shadow perfectly forms the QR code around a noon only. With this time limit restricting a chance to participate and a benefit to obtain, we hope to give a scarcity value to participants.
Virtual Property of A Figure
When looking at the artwork from the side, front pillars and rear pillars look connected. We designed the artwork to be shown that it can change the code easily by adjusting the heights of each pillar. This is reflecting digital features of QR code which can be created and consumed with ease. We use transparent structure in order that people think the artwork is floating in the air. Leveling feet installed under the bottom plate enables to adjust an angle of the sculpture as the Sun altitude is changed.
Awards
Cannes Lions International Festival of Creativity 2012
1 Gold Lion / Direct Category
3 Silver Lions / Media, Mobile and Outdoor Category
1 Bronze Lion / Direct Category
Spikes Asia 2012
2 Gold Spike / Promo & Activation and Direct Category
2 Siver Spike / Promo & Activation and Direct Category
3 Bronze Spike / Outdoor, Mobile and Media Category
London International Awards
1 Silver Winners / Billboard. Innovative Use of Billboard
1 Bronze Winners / Non-Traditional. Interactive Installations
