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    Branding for a science fiction film festival, including dynamic identity, UI design, print & motion graphics Music: Before I Move Off by Mount K… Read More
    Branding for a science fiction film festival, including dynamic identity, UI design, print & motion graphics Music: Before I Move Off by Mount Kimbie Read Less
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THE PROJECT
 
Using a topic of choice, the objective of this assignment is to develop an independent project showing proficiency with the designer’s role in visualizing complex projects across multiple media. This is achieved by independent exploration using professional design methods and strategies of problem-solving through research, concept generation, and design development.
 

THE EVENT
 
Anomaly is an annual independent science-fiction film festival. Like many film festivals, new and retrospective films will be shown, and viewers from all over the country will travel to attend the event. Viewers of all ages are welcome, and attendees will include film critics, families, and die-hard sci-fi fans with a young-adult skew. 
 
 
IDENTITY
Science fiction and its fans both embrace creative, quirky, and abnormal scenarios. In order to communicate this, the branding focused on presenting aberration in the form of distortion – particularly computer distortion of data and image. The program was designed as a dynamic identity to show a breadth of distortion, as well as the idea that film, as a living medium, transforms over time.

 
 
APP CONCEPT
 
 
MOTION GRAPHICS
.
 
 
POSTERS
 
 
PROCESS
 
ATTRIBUTE LIST
 
MIND MAP
 
IDENTITY INSPIRATION
 
IDENTITY SKETCHES
 
IDENTITY DEVELOPMENT
 
FINAL LOGOS
 
 
 
 
 
 
APP CONCEPT INSPIRATION
 
APP CONCEPT PROCESS
 
FINAL SCREENS
 
 
MOTION GRAPHICS INSPIRATION
 
MOTION GRAPHICS PROCESS
 
FINAL FRAMES
 
 
POSTER INSPIRATION
 
POSTER PROCESS
 
FINAL POSTERS
 
 
 
Thank you for looking!